Digital Transformation

Spotify acquires audio recognition company Sonalytic for deeper song personalisation


By John McCarthy | Media editor

March 7, 2017 | 2 min read

Audio streaming service Spotify has acquired a company that will enable it to construct more accurate playlists based on the listening habits of the user.

For an undisclosed fee, the company has acquired a British audio recognition company that is less than a year old. It has patents including “identify individual songs, mixed content and short audio clips with unparalleled robustness and speed”.

Spotify has launched a new campaign.

Spotify acquires

A statement from Spotify read: “We’re happy to announce that Sonalytic is joining the Spotify family. The Sonalytic team is passionate about creating technology to improve the music ecosystem for artists and fans.

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“Their advancements in audio feature detection will be used in several ways to advance Spotify’s mission: from improving Spotify’s personalized playlists to matching songs with compositions to improve our publishing data system. Stay tuned for new products we’ll bring to market with Sonalytic’s help.”

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