Scotland transposed to VR in effort to lure tech-savvy visitors
VisitScotland has embraced the virtual reality craze by developing a VR app that allows prospective tourists to have a gander at 26 leading attractions from around the country without having to leave their own front door.
ScotlandVR recreates the country in miniature from Edinburgh Castle to the Glenfinnan Viaduct, giving prospective visitors a taste for what awaits them after booking their flights through a mix of animated menus and maps, 360 degree videos and photos.
Compatible with iOS and Android devices, the app can be played on smartphone VR headsets such as Google Cardboard, streamlining the process of holiday planning.
Malcolm Roughead, chief executive of VisitScotland “Far from being a fad or gimmick, VR is revolutionising the way people choose the destinations they might visit by allowing them to ‘try before they buy’ and learn more about the country in a unique and interactive way.”
Developed by WhiteSpace in collaboration with Edinburgh Napier University, the app is now available as a free download and follows on from a live events focus evidenced by the global 'Spirit of Scotland' campaign.