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Digital Transformation Salesforce IBM

Salesforce and IBM ink AI partnership, pairing Watson and Einstein platforms


By John McCarthy | Media editor

March 7, 2017 | 3 min read

Salesforce has unveiled a partnership with IBM which will see Watson plug into its artificial intelligence platform Einstein, leveraging the strengths of Watson's customer insight within the software.

Einstein Salesforce

Einstein Salesforce is the company's foray into AI

The companies will integrate Einstein’s analytic capabilities with real-time Watson findings such as local shopping patterns, weather and retail industry data.

"The combination of Einstein and Watson will make businesses smarter and our customers more successful," said Marc Benioff, chairman and chief executive of Salesforce. “I'm thrilled to form an alliance with IBM, no company’s core values are as close to Salesforce’s as IBM’s. It’s the best of both worlds.”

Alex Dayon, president and chief product officer at Salesforce, said: “With Einstein, we are democratising AI, enabling everyone to achieve new levels of productivity and accelerate growth, directly within the products they use every day.”

Einstein, an AI built into Salesforce platforms that utilises machine learning, deep learning, natural language analysis and more, has also received an update in Einstein Vision, an image recognition process that can piggyback apps and identify consumer trends, customer preferences, stock levels and more.

Digital Transformation Salesforce IBM

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