BETC Sao Paolo reckons it has a solution to ‘Manteruption’ – man’s interruption of women in the business environment - an app inspired by president Donald Trump’s 51 interruptions of Hillary Clinton during the first presidential debate.
The ‘Women Interrupted’ app, available on iOS and Android, is capable of tracking the frequencies of recorded voices, able to determine how many times voices, its algorithm deems female was cut short.
The agency has added that it will compile all the data of users to see how many times the average user was interrupted by male colleagues, in to aid female visibility in the workplace.
Additionally, the agency, keen to mark International Women’s Day (8 March) asked female artists to create posters visualising these interruptions.
Building upon this, a website was also created offering stats and stories around interruption.
Gal Barradas, founder and co-chief executive of BETC Sao Paola, said: It may seem like a small problem, but it reflects deeper issues of gender inequality at work and society. The app is a way of showing that, in fact, the interruption is real and alarming.”