Ad of the Day: The IPA celebrates 100 years of British ads by putting modern twist on classic spots

Ad of the Day: The IPA celebrates 100 years of British ads by putting a twist on classic spots / IPA UK

From the Smash Martians adventures to Coca-Cola's 'Hilltop' spot some ads are unforgettable. So, to mark the IPA'S Festival of British Advertising it has unveiled 'The Ad of Ads' putting a twist on TV classics.

Featuring a host of familiar characters the spot has been created by Studio Sixty Billion and Mill+, bringing together some of the best-known commercials from the past 40 years together in a colourful, celebratory film.

Using flash techniques the team behind the film have added animations and vibrant imagery to reinvigorate an array of seminal ads.

The 60-second sequence aims to promote the IPA's centary year which will be marked later this month with the staging of the first Festival of British Advertising. The event will explore the myriad of ways in which campaigns have transcended the media and impacted the wider world.

You can watch the video in full by clicking on the image below.

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