Vaseline has pranked three Thai footballers into thinking that they’ve become unrecognisable to the press and fans due to sun damage.
The campaign for Vaseline Men promotes its SPF 30 face moisturiser by accelerating the damage that the sun can have on skin using technology to trick the footballers in slightly different ways.
The three films, created by BBH Asia Pacific, are in a hidden camera style, featuring players Jay Chanathip Songkrasin, Sarach Yooyen and Tristan Do.
One shows the star slowly realising what’s happening as they get shown newspapers, TV shows and fan pages online.
A specially kitted out TV uses technology to map sun damage onto the footballers face, seemingly showing his sun damaged skin in real time.
The videos have already racked up 3.5m views on Thai social media. Richard Kohler, global brand director of skin care at Unilever, said: “Together with BBH we built a very successful “Worst Face Scenario” campaign for Vaseline Men last year, and the challenge for us this year was to find a way to make it even bigger and better. Being able to harness the Thai National Footballers and creatively deliver our message in a fun, engaging way through their reactions has done just that.
“We’re thrilled to see the promising early results of the campaign, and expect this to have a large impact for us this year, not only on sales but also on building brand love,” he added.
The ads were distributed across Facebook, Thai social networks and Thai national Television.