Tesla is moving into advertising but is not opening its doors to agencies and marketers, instead the company is continuing its PR offensive by inviting fans to submit homemade YouTube video ads.
Project Loveday, named after 10-year-old Bria Loveday who, in a letter suggested the contest, invites members of the public, over the next few months, to submit a video to the competition.
— Steven (@Writer_StevenL) March 2, 2017
Musk commented that the competition was a good idea.
Thank you for the lovely letter. That sounds like a great idea. We'll do it! https://t.co/ss2WmkOGyk
— Elon Musk (@elonmusk) March 2, 2017
The letter (of suspiciously high quality for a fifth grader…) read: “I noticed that you do not advertise, but many people make homemade commercials for Tesla and some of them are very good, they look professional and they are entertaining, so I think that you should run a competition.”
She hinted that the winner could get their creative aired – a move that would see the electric energy company make a half-hearted trip into advertising.
The competition ends 8 May, enter here.
The top 10 submissions will be featured and shared on Tesla’s social media channels, the top three will receive additional promotion across social media channel and number one will "be invited to and introduced at a future Tesla product launch event. Tesla will pay for reasonable travel expenses and accommodations for two people for two nights".