Ad of The Day: Mum, sister and brother race to impress the Pool Boy in Coca Cola's latest spot
Coca-Cola's latest spot in its 'Taste the Feeling' campaign sees a mother, sister and brother all hoping to impress a handsome pool boy as the brand looks to celebrate inclusion and diversity.
The advert shows a brother and sister staring longingly out of their bedroom windows at the pool boy who is working up a thirst under the hot sun. The pair soon race to the fridge to grab a cold Coca-Cola and jump, fall and push one another to deliver the drink first.
However, unbeknown to the siblings, their mum has already got there first.
Explaining the creative for the ad Rodolfo Echeverria, vice president of global creative at Coca-Cola said that the spot includes "a wink that touches on our point of view regarding diversity and inclusion".
"We are managing our culturally relevant messages organically within our campaign spots not as the main subject of the story but as sub-text," he said.
"We wanted to position an ice-cold Coca-Cola as the ultimate object of desire, but also tell an emotional, human story – pretty much following the spirit of the campaign to integrate product benefits with emotional brand values."
