James Bond start Daniel Craig has teamed with Aston Martin and a squad of labrador puppies to feature in this pretty witty advert to promote an Omaze experience in aid of the United Nations Mine Action Service.
The ad sees the actor promote the chance to be briefed by him in person before driving an Aston Martin designed by Craig - which he quantifies the value of by comparing to the number of cute puppies he is holding.
It's a nice touch that plays with his tough guys image, and the outtake the end of the video of him talking to the dogs is another cute moment.
The campaign, which broke yesterday (Friday 3 March) aims to drive donation entries, with one donor winning the prize.
Robert Downey Jnr and Harrison Ford are two other Hollywood A-listers who have supported the fundraising platform in the past too.
Now watch the ad and prepare to smile and donate.