Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Finished
16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

FEATURING
Gordon Young
Editor-in-chief at The Drum

ReFuel4 launches AI-driven Ad Analyser to predict performance of ad creative

AI-driven creative platform ReFUEL4 has launched a new standalone product, Ad Analyzer, which allows advertisers and marketers to analyse and test future performance of ad creative.

Utilising ReFUEL4’s award-winning AI engine, SHAKA, the Ad Analyzer provides scientifically-tested predictions to determine the potential performance of creative on Facebook and Instagram’s Ad auction platform.

Advertisers simply click, drag and drop their Facebook and Instagram ad creative into ReFUEL4’s Ad Analyzer. The SHAKA engine then draws thousands of design points from each ad and, extrapolating from ReFUEL4’s database of performance data and targeting information, predicts the ad’s future performance.

Kazuhiro Takiguchi, founder and chief executive officer of ReFUEL4, said: “The importance of ad testing is a given, but nowadays it’s simply not enough to use traditional methods to assess how your ad will perform digitally. Enter artificial intelligence. By using AI to analyze ads, advertisers can effectively take a peek into the future and create native ads that will truly resonate with audiences – before spending that first dollar.”

ReFUEL4 also recently took its artificial intelligence technology to Snapchat in a partnership that expands the video platform’s advertising API (application programming interface) and allows agencies and brands to do their own buying through the automated system.

The Ad Analyzer will roll out additional key features and functionality within the next few months.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.