People on the move featuring Mashable, Mindshare, Formula One and more

Camilla Hollweck, Fuse, Fiona Burton, The Leith Agency, Polly Auritt, Mashable.

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.


Farfetch Group

Dame Natalie Massenet, founder of the Net-A-Porter Group and chairman of the British Fashion Council, will join the board of directors of the Farfetch Group, a rival online luxury fashion platform launched in 2008.

Massenet will partner with founder and chief executive José Neves to revolutionise the way consumers shop luxury fashion through technology. The two will be co-chairmans of the Farfetch Group.


OMD has appointed Joanna Lawrence to the role of chief content officer across EMEA, a newly created role to lead the content and experience unit as part of the agency’s restructure.

Within the newly formed unit, Lawrence will bring together OMD’s entire content and experiences offering, such as ‘Fast Content’ seen in the McDonald’s Player Escorts campaign to sponsorship and activation in the Pepsi UCL campaign.

Formula One

Formula One has promoted Norman Howell to director of global communications ahead of the start of the 2017 season, which is expected to herald a new era for the sport.

Howell, who has spent the past two years as head of digital for F1, has more than 30 years’ experience in the international sports communications and media markets. Previously, he worked as director of communications at the Federation Internationale de l’Automobile (FIA) and prior to that was head of communications at McLaren.


Sainsbury’s Argos has appointed Gary Kibble as its new marketing director, replacing Stephen Vowles, who left the business in December just months after it was acquired by Sainsbury’s.

Kibble will join the company in the next few months. He will report to Bertrand Bodson, chief digital and marketing officer and will be a member of the Sainsbury’s Argos management board.


HECHO EN 72, the maker lab and production studio located inside 72andSunny, has teamed up with celebrated designer David Carson in its first creative partnership.

Known for his editorial design for lifestyle and music magazines such as Surfer and Beach Culture, along with brands including Nike, Pepsi and Microsoft, Carson will work on creative projects for clients of 72andSunny and HECHO EN 72.


Mindshare has bolstered its senior team with the appointment of Joanna Lyall to newly created role of UK managing director and Richard Kelly to head of exchange.

Lyall previously worked as chief commercial officer for Mindshare UK having joined the team in 1998, she said: "Having seen Mindshare continually grow and change from a start-up to the business that we are today, I am hugely ambitious and optimistic for our future."

While Kelly noted his delight in the new role saying: "I am determined to deliver not only unrivalled value for our clients, but also amore valuable experience for people in Mindshare.”

Both will report to Helen McRae, Mindshare UK chief executive.

Publicis UK

Publicis UK has promoted Publicis London chief executive Karen Buchanan to the newly created role of chairman of Publicis London and chief client development at Publicis UK, while co-founder and chief executive of Poke Nick Farnhill will take on her previous responsibilities at the London shop.

Both Buchanan and Farnhill will work closely with the rest of the Publicis UK management team and will report to Guy Wieynk, who leads the group’s UK and Western Europe divisions.


Adam Libonatti-Roche has joined Game as senior social media and creative manager.

Libonatti-Roche previously held the position as head of social at The Drum for two years.


Mars Chocolate's global media director, Marc Zander, has jumped ship to Teads to lead the client partnerships team for the video ad marketplace.

Zander will join the firm's commercial leadership division as global vice-president of client partnerships where he will galvanize the company’s efforts to work more closely with advertisers to increase their investments in the space.


Fuse has appointed Camilla Hollweck as head of business.

Having previously worked for Helios Partnes, the International Olympic Committee and most recently iLuka, Hollweck brings over 13 years experience in the industry.


Jane Baker has been appointed as chief operating officer at Timebase.

Joining from 2Heads where she was commercial director, Baker will work to develop the overall business strategy while working to grow the agency.

She will work alongside Timebased founder Richard Dodgson.

The Leith Agency

Fiona Burton has been appointed at board director of The Leith Agency after joining the company.

In the last five years, Burton has led ScottishPower, Dobbies and Royal Bank of Scotland, including the creative that encouraged RBS customers to 'become a Rewards hero'.


Mashable has hired Polly Auritt as head of programming and development, a newly created role.

Auritt previously worked as vice president of programming for Fullscreen, before joining Mashable. In her new role she will oversee the long-form content team for Mashable Studios with a focus on visual storytelling.


Phil Burgess has been appointed as chief growth officer by iCrossing after leading 360i Europe as managing director.

In his new role, Burgess will take charge of bringing marketing and new business together in an attempt to grow revenue.


PrettyGreen has poached Alice Caldwell from Dixons Carphone as they appoint her as client service director.

Having previously worked as PR manager for Dixons Carphone, Caldwell has also worked with M&C SaatchiPR and Mischief with brands including Footlocaker, Sure and LateRooms to name a few.


Jaywing has appointed Sean Kelly as director of strategy.

Kelly, with over 20 years industry experience, will attempt to build the agency's collaborative approach in technology and innovation.


Stephanie King has been appointed as client partner at Huge.

King joins from SapientRazorfish where she worked with clients including Samsung and JP Morgan.



Xaxis has appointed Bob Walczak as executive vice president of global products.

Having formally been chief executive of light reaction, Xaxis’ performance advertising business, Walczak is no stranger to the company.

In his new role, Walczak will lead the newly created team of global products which will focus on development of outcome-based media solutions.

ADK Fortune

ADK Fortune has appointed Akashneel Dasgupta as senior vice president and executive creative director to head up the mandates for clients serviced out of Delhi NCR and Chennai.

Dasgupta is returning to the company after a short time with Dentsu Impact.

He will be based in the Delhi office.

The Sweet Shop

The Sweet Shop has promoted Ben Daily to executive producer.

In his new role, Daily will work with the company's global team and oversee productions that come through the New Zealand office.

North America


BJL chief executive Nicky Unsworth has been appointed chair of Tribe Global, an international network of independent agencies. She will oversee the body as it expands to reflect its growing multi-national membership.

Unsworth, a founding board member of the agency body, will help oversee growth at the network which gives independent creative agencies a chance to partner with and draw on the expertise of a worldwide membership base.

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