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By Kyle O'Brien, Creative Works Editor

March 3, 2017 | 2 min read

Nike has launched a new digital tool, the Hypervenom 3 Reaction Generator, that allows soccer players everywhere to showcase videos of their goals and receive unique responses from Nike’s professional athletes. The tool gives them fun videos to share on social media and ways to boast about their shot-taking prowess.

To get their goals into the generator, players, coaches and fans can upload videos to the generator through Nike via their mobile phones. When they do, they can add automatic filmed GIF “reactions” from a library of Nike pro athletes, including Alex Morgan, Bobby Wood, Ronaldo (from Brazil), Carli Lloyd, Tobin Heath, Christian Pulisic, Nick Rimando and Indi Cowie. Reactions can be changed and moved to a different athlete by pressing the ‘shuffle reaction’ button. When the user is happy with the result, they will receive a finalized video via email, combining the video goal with one of the reactions. Users can then share the video online and be the envy of followers – or set themselves up for a challenge from other players by using the hashtag #Hypervenom.

Each video starts with the goal, then comes the reaction, then a quick lightning strike promo for the Hypervenom soccer boot.

Bobby Wood

Some soccer clubs have already started using the tool, including the Virginia Soccer Association, which is encouraging its players to submit.

Virginia Soccer Association
Social Media Nike Marketing

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