Nickelodeon International to deploy 'Social Squad' of influencers at Kids' Choice Awards
If you’re a kid, you probably know Nickelodeon’s Kids' Choice Awards and the stars that slime their way through the orange carpet. But in 2017, Nickelodeon International is ramping up its social presence around the event even more by creating the “KCA Social Squad” filled with seven social influencers from around the world.
New to the global influencer game, Nickelodeon International is looking to pair the live show and emulate the way that brands have partnered with influencers to co-create organic content, all while changing the way that fans are experiencing live events, according to Viacom.
Starting on March 9, the KCA Social Squad will give an inside look at the pre-KCA action including the Nickelodeon International Slime Soiree, orange carpet happenings, and behind-the-scenes activity leading up to March 11 when the show, hosted by WWE legend John Cena, will take place.
The #KCASquad, which has more than 45 million reach combined, is comprised of Gabriel Conte (US); Jess Conte (Australia); Mario Bautista (Mexico); Alex Mapeli (Brazil); Saffron Barker (UK); KCA Favorite German Video Blogger nominee Dagi Bee; and KCA Favorite Danish Music Artist nominee Benjamin Lasnier.
To kick-off the squad’s KCAs this year, they will be participating in Nickelodeon’s international Slime a Star activation. Through March 9, fans vote for their favorite influencer to be slimed — one of Nick’s signature moves — during KCA week in Los Angeles.
The show brings together some of the biggest names in Hollywood from The Chainsmokers to Chris Pratt to DJ Khaled to Demi Lovato to Ellen to Nick Cannon and many more all under one roof, at USC’s Galen Center in L.A. While the stars walk the orange carpet and attend the show, kids will be voting for 28 categories through Nickelodeon’s digital platforms: Nick.com and the Nick App on iPad, iPhone, Kindle and Android devices.