eBay has picked VCCP as its lead creative agency in Europe as it embarks on the next stage of its "brand evolution."
The announcement follows a competitive pitch during which the online marketplace sought out one agency to support across creative portfolios in the UK, Germany, France, Italy and Spain.
The business said the appointment comes at a "key moment," in its global brand strategy with its European director of marketing Godert Van Dedem saying the agency's understanding of the eBay brand "shone through".
Adrian Coleman, co-founder and group chief executive of VCCP added: "EBay is a brand every agency would love to see on their client list. We are thrilled to be working with them and have big ambitions to develop some brave, standout work across Europe."
Earlier this week, eBay reported a 3.1% jump in revenue over the holiday period, a sign that the auction house's attempts to revitalise itself as an online retailer are gaining momentum.