Agency Trailer Park, part of Engine Group, has announced the hiring of Jason Zammit as director, live theatrical marketing. Zammit will be based out of the company’s Los Angeles office and will focus on expanding the agency’s performing arts offering.
Zammit brings more than 10 years of entertainment marketing experience to the position. He became involved with Trailer Park when he was senior marketing manager for Disney Theatrical Group, and the agency was tasked with creating the award-winning campaign for Aladdin on Broadway. His experience with the performing arts space will drive his new role as he steers the agency toward new opportunities with new and existing clients.
Jason’s most recent experience includes the Aladdin on Broadway launch, and also as managing the creative development and brand strategy for all DTG domestic licensing titles including The Hunchback of Notre Dame and Freaky Friday.
In addition to Disney Theatrical Group, Zammit was previously with Serino/Coyne LLC where he worked on the Tony Award-winning productions of The Book of Mormon, Death of a Salesman and the national tour of Wicked.
“We are thrilled to have Jason on board at Trailer Park,” said Trailer Park Film president/creative director Matt Brubaker. “He brings a wealth of experience and proven success in both performance arts and marketing that touches all areas of our integrated offering. And he possesses a sophisticated point of view on how to best navigate the performing arts marketing space that drives our clients’ business success.”
Zammit added: “After working with Trailer Park as a client on several successful projects, I jumped at the chance to work with them on the exciting expansion of their performance arts offerings. As digital entertainment options continue to broaden for consumers, it is more important than ever for performing arts organizations to develop innovative campaigns that disrupt the market. Trailer Park has the creative talent and organizational breadth to deliver on such a promise.”
With content creation at the center, Trailer Park also supports its clients with strategy, creative and the latest in digital services. Headquartered in Hollywood, the agency also has offices in London, Burbank, California and New York. Trailer Park is part of Engine, a mid-sized global marketing services network comprised of specialist communications agencies that transform brands through a collaborative culture and business approach.