Tesla’s aversion to advertising appears to have changed after Elon Musk announced that the company would hold a contest for homemade advertisements.
The founder of the tech giant confirmed the news on Twitter in response to a letter written to him by a fifth-grade student.
In the letter Bria, daughter of Twitter user Steven, wrote of her love for Tesla’s environmentally conscious approach and suggested that the company run a competition to find the best fan made advertisement for the brand.
The young girl’s father tweeted a copy of her school project letter to Musk who responded in a tweet saying: Thank you for the lovely letter. That sounds like a great idea. We'll do it!" Musk responded to the letter in a tweet.
Thank you for the lovely letter. That sounds like a great idea. We'll do it! https://t.co/ss2WmkOGyk
— Elon Musk (@elonmusk) March 2, 2017
Bria, who aspires to be a politician so she can protect the environment, suggested that Musk could “give the winners a year of free Supercharging or a Model 3 Easter Egg or something” and described Tesla cars as “the best thing" she had ever seen.
She also expressed her disappointment over Tesla cars not being sold in Michigan, the result of a dispute with Michigan's officials over the direct selling of its cars to consumers, and said she hoped to drive a Tesla vehicle when she was older.
Tesla has famously chosen to adopt something of an idiosyncratic marketing strategy with its cars with the brand refusing to run advertising, appoint a chief marketing officer or even use a dealer network to sell its cars.