Shell, Bank of America, and IBM discuss how they are driving disruption in their industries

The Drum has partnered with IBM iX to create a series of films during Mobile World Congress (MWC) exploring how mobile is driving disruption across businesses.

On the final day of the show, The Drum spoke with Jim Rushton, global leader and partner at IBM sports and entertainment, Stuart Blyde, connected car program manager at Shell, Lou Paskalis, SVP of global media investment at Bank of America, and Saul Berman, partner and VP chief strategist at IBM Global Business Services to find out how they are digitally preparing their companies for the future.

Shell’s Stuart Blyde wants the petrol company to “get ready for the programmatic world” and sees autonomous vehicles increasingly taking ownership of when the car will need to be charged up or refuelled based on relevant data available at that moment in time. He also spoke about traditional companies moving into programmatic territory currently occupied by Google.

Lou Paskalis of Bank of America said how by 2027, most consumers will not be carrying wallets, cash or credit cards. But which piece of technology will really transform the banking sector? For Paskalis, it will be the capabilities offered by 5G.

“5G specifically is going to allow banks to really enhance the suite of services we deliver, whether it’s in an app environment or a mobile web environment. That’s what we are really aiming for in terms of future development,” he said.

For businesses that are struggling to incorporate data and analytics with their own decision-making, Jim Rushton of IBM sports and entertainment had this to say: “Centralise all your structured and unstructured data, so you get a broader picture. Put some analytics in there, bring it to life through data visualisation so it’s easy to understand at every level of the organisation. And then bring it out though distribution to people in places.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.