Behavioural marketing specialist SaleCycle has created and published a free ebook revealing the scale of global cart abandonment and the secrets of successful cart abandonment emails.
The ebook, The Cart Abandonment Email Playbook, explores the effectiveness of tactics you can apply to your cart abandonment emails including segmentation, personalisation, dynamic content such as live pricing, customer reviews and A/B testing.
Jack Ford, acquisition marketing manager at SaleCycle, said: “Cart abandonment causes online retailers to miss out on a lot of revenue, and we mean a lot. The latest stats highlight that three quarters of all online shoppers will abandon their purchase, leaving behind products totaling $4 trillion each year. The current global cart abandonment rate is 74.52%, but some industries, like Travel for example, see this figure go as high as 80.1%.
“Cart abandonment emails can help your shoppers overcome some of these challenges and are particularly successful for persuading window shoppers and those visitors who need a little more support. It’s widely accepted that three basic components of any cart abandonment email should be; display all of the items from the abandoned basket; use a clear call to action button; and link directly to the original basket. With this ebook, we move beyond the basics to give brands and online retailers access to our latest original research, revealing the most innovative and successful tactics for boosting conversions from remarketing emails.”
Founded in 2010 in the UK, SaleCycle also operates offices in the USA, Singapore, and France.