Creativity

Edelman UK brings Swedish creative agency Deportivo in-house to strengthen creative capabilities

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By Tony Connelly | Sports Marketing Reporter

March 2, 2017 | 3 min read

Edelman UK has brought its Swedish creative agency, Deportivo, in-house as the PR firm looks to strengthen it creative capabilities.

The Stockholm based Deportivo, which has been renamed Edelman Deportivo UK, will begin working with Edelman and its UK based clients.

Deportivo’s chief executive, Mattias Ronge, will become chairman of the newly merged business and will work with Deportivo co-founders Stefan Ronge and Anders Hallen. The team will split their time between London and Stockholm and will report into Edelman UK’s general manager Toby Gunton, who already leads the UK’s existing team of 70 staff.

Edelman

The newly merged business will see staff split their time between London and Stockholm

“Edelman Deportivo has established itself as the agency to watch,” said Toby Gunton, general manager of Edelman UK. “It has delivered effective and award winning campaigns and we’ve been working closely with the team in Stockholm for some time."

He added: “It’s fantastic to be able to move this on to the next stage and officially bring their energy, creativity and approach to Edelman’s clients in the UK.”

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Mattias Ronge, chief executive and co-founder of Deportivo, said: “We are proud of the reputation we have built as communications pioneers and we now have a crucial opportunity to build our reputation and body of award winning work. Some of the best creativity in the world has been delivered from London – being a part of this is an opportunity we do not want to miss”.

Deportivo has won every major advertising and PR award in Sweden and has worked with clients such as Unicef, Renault and Absolut Vodka.

Edelman acquired Deportivo in 2014 in order to stengthen is creative strategy and planning capabilities.

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