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US Creative Work of the Week: Bank of America profiles Special Olympics skier Chris O’Neil in short film

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By Minda Smiley, Reporter

March 1, 2017 | 2 min read

Special Olympics USA sponsor Bank of America has launched a video series called “See The Ability” that chronicles the lives of athletes participating in the games.

The first film in the series profiles Chris O’Neil, a skier who is heading to the Special Olympics World Winter Games taking place in Austria later this month.

Created by Hill Holliday, the short documentary features interviews with O’Neil’s mom, sister, coach and best friend as they discuss his passion for skiing and the fact that he does not let his disability define him.

The three-minute video also features O’Neil himself as he explains how he stays motivated and why he’s excited for the games.

The goal of the series is to show people that Special Olympics participants are not only incredible athletes but also family members, friends and role models that lead interesting, full lives.

Bank of America: advert-top-1 by Hill Holliday

By Bank of America

Overall Rating 5/5

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Us Creative Work of the Week Hill Holliday Advertising

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