'Having people who are innately curious': Omelet’s Thas Naseemuddeen on what it takes to be a great creative

The Drum recently caught up with Thas Naseemuddeen, partner and chief strategy officer at Omelet to find out what she thinks it takes to be a great creative.

For Naseemuddeen, who joined Omelet in 2015, when she thinks of a great creative, a great partner is what springs to mind as she works as a team in her role to find creatives.

She explained the need to think outside the box and look in unusual places, saying: “For me what I am really looking for is the notion of curiosity.

“Having people who are innately curious about the world around them and finding novel solutions are the way that we get to the best solutions for our clients today which I think is the most exciting thing about what we do.”

Adding that it is not only the one thing that is important to being a great creative, Naseemuddeen believes there needs to be a sense of openness to finding an idea from anyone. She said: “It can come from your most junior on your team, it can come from an account person, it can even come from your client.

“It is no longer just about being the end all be all creative with the great answer coming down from the mountain. It is about having great ideas and coming together and working together as teams.”

Naseemuddeen’s full interview with The Drum can be viewed above. Find out what Campfire’s founder and chief executive officer, Mike Monello, said when he was asked what it takes to be a great creative.

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