Sainsbury's Argos Mothercare

Sainsbury's Argos appoints Mothercare's Gary Kibble as marketing director


By Jessica Goodfellow, Media Reporter

February 28, 2017 | 3 min read

Sainsbury’s Argos has appointed Gary Kibble as its new marketing director, replacing Stephen Vowles, who left the business in December just months after it was acquired by Sainsbury’s.

 Mothercare’s Gary Kibble joins Argos as marketing director

Mothercare’s Gary Kibble joins Argos as marketing director

Kibble will join the company in the next few months. He will report to Bertrand Bodson, chief digital and marketing officer and will be a member of the Sainsbury’s Argos management board.

He joins from Mothercare where was global brand and marketing director for nearly two years. He helped engineer an overhaul at the retailer, including the creation of an app, the arrival of digital services on shop floors and launched a new strapline for its marketing efforts in an attempt to turnaround a profit slump two years ago.

Prior to this, he spent 10 years in senior marketing and brand roles at Shop Direct. As group retail brand director, he re-branded Littlewoods Direct and introduced Trinny and Susannah and Myleene Klass as its brand ambassadors. He also launched

Sainsbury’s parent company J Sainsbury completed the acquisition of Home Retail’s Argos in September after the latter voted overwhelmingly in favour of the £1.4bn deal. It means both Argos and Habitat are now part of the J Sainsbury empire.

The combined business has created a £6bn non-food offering that will give both brands a stronger proposition against the likes of John Lewis and Marks and Spencer as well as online players such as Amazon and eBay.

Bodson said: “I am delighted to welcome Gary to the team. He is a first-class marketing professional whose strong digital and business transformation experience will be a great asset to us as we grow the business and integrate with Sainsbury’s.”

Kibble added: “I am delighted to be joining the team. Argos has undergone significant digital transformation in the last three years, including the market-leading FastTrack delivery proposition. This, combined with the recent Sainsbury’s acquisition, makes it an exciting time to join the business. I am looking forward to meeting and working with all of Argos’s exceptional colleagues.”

Sainsbury's Argos Mothercare

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