Quiz: Test your knowledge on Data & The Customer Experience
Think you know everything about data and customer experience? Following the last episode of The Drum’s latest Everything You Need to Know (EYNTK) – About Data and Customer Experience video series, developed in partnership with Acxiom, The Drum has decided to put marketers to the test.
Everything You Need to Know: Data & Customer Experience
The series of videos, filmed in the back of a London cab, explains how to recognise individuals online and offline, as well as how to get closer to the single customer view. As a marketer, do you remember how much of your ROI can be increased just by making an anonymous customer a known one? Or how many brands still have their online and offline data handled by separate teams?
In the series, Acxiom outlined exactly how this could be achieved, using a wealth of customer case studies alongside third party industry research.
To learn more about Data and The Customer Experience, watch our series. In short 3 minute videos, you will learn about: