Digital Transformation

Post Super Bowl Stranger Things is the most popular digital series in the US

By Natan Edelsburg | SVP

February 28, 2017 | 3 min read

Stranger Things is in the lead after premiering their trailer at the Super Bowl. Here are the full insights from Parrot Analytics.

For 9-15 February, 2017 - Top 5 Digital Original Series in the US and Average Demand Expressions™:

  1. Stranger Things, Netflix : 16,587,465
  2. Santa Clarita Diet, Netflix: 15,386,019
  3. The Grand Tour, Amazon Video: 9,228,057
  4. The Man In The High Castle, Amazon Video: 7,821,429
  5. The Path, Amazon Video: 6,845,131

Insights from Parrot:

Netflix’s Stranger Things, despite season two yet to air, is number one in the top digital original series chart in the United States, followed by Netflix’s Santa Clarita Diet (-8%). Amazon's titles occupied the rest of the chart: The Grand Tour, The Man in the High Castle and The Path. Amazon's The Grand Tour fell in the rankings compared to last week but still had 18% more demand than The Man in the High Castle.

the-drum-9feb-15feb.jpg

the-drum-9feb-15feb

Parrot Analytics is a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. Wielding the world’s largest audience behavior data sets, the company has developed the world’s only global cross-platform, country-specific audience demand measurement system. For more insights visit www.parrotanalytics.com

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

You can access the Future of TV hub here. Sign up to receive The Drum's Future of TV newsletter.

Digital Transformation

More from Digital Transformation

View all

Trending

Industry insights

View all
Add your own content +