OMD promotes Joanna Lawrence to lead new content division
OMD has appointed Joanna Lawrence to the role of chief content officer across EMEA, a newly created role to lead the content and experience unit as part of the agency’s restructure.
OMD was responsible for creating content around McDonald's Player Escorts initiative
Within the newly formed unit, Lawrence will bring together OMD’s entire content and experiences offering, such as ‘Fast Content’ seen in the McDonald’s Player Escorts campaign to sponsorship and activation in the Pepsi UCL campaign.
The restructure aims to bolster its content offering for clients by ensuring content and experiences are integrated and aligned in the service. Lawrence becomes the first person dedicated to steering its content output.
"In a world where everything is media, anything is content and brands are experiences, it is critical that we organise ourselves behind a more expansive but integrated view of our expertise," said Neil Hurman, chief planning officer EMEA at OMD.
Lawrence joined OMD in 2006 as managing partner of strategy, later taking up the position as deputy managing director.
Lawrence said: “OMD’s content and experiences unit is already delivering fantastic, award-winning work for our clients and I am really looking forward to leading the team and driving our ambitions across EMEA. This is another step in ensuring OMD clients can take advantage of the expanding and diverging opportunities content marketing offers.”
Hurman added: "Jo’s background in strategy and agency management makes her brilliantly placed to coordinate OMD’s content and experiences offering across the region to this end."