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The Drum Network article

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February 28, 2017 | 2 min read

Ideas4Ordsall, an academic project based in the Ordsall area in Salford, Greater Manchester, is working with design, digital and brand agency Cuckoo to support local organisations and individuals to develop their own ideas for cultural activities.

In support of Ideas4Ordsall, Cuckoo approached and collaborated with video and film production company Brickhouse Productions to deliver 10 emotive films, telling the story of individuals involved. These include: Amber Sanchez, an artist displaying in Salford Arts Theatre and the iconic Salford Lads Club; Chris Doyle, a cultural intermediary who runs Chapel Street Community Arts; and David Winston, a local historian and member of the congregation at Sacred Trinity Church.

In addition to the films, Cuckoo designed and built a responsive one page website, home to the 10 films and information on how to get involved in the project, as well as news and updates on project activity. All work was delivered free of charge.

Jessica Symons, Ideas4Ordsall project co-ordinator, said: “I first encountered Cuckoo Design in 2014 when I interviewed Justine as part of my research into the area. I was impressed with her warm and open attitude so when we needed some branding advice, I went back to her. Justine suggested we encourage local people to tell their own story of the project and spontaneously offered working with Brickhouse to make short films and build a website. We had a fantastic day filming people in the local area and everyone is very impressed with the results.”

Justine Wright, managing director at Cuckoo, said: “We have been based in Ordsall, Salford for over 25 years. Salford as a community has always been passionate about art and culture, with some globally recognised historical figures and artists having strong roots here: names including LS Lowry, Karl Marx, and iconic rock band The Smiths. Ideas4Ordsall really caught the essence of Salford. We really enjoyed working with the incredibly interesting people involved; their enthusiasm really shows in the films.”

Cuckoo works with clients including Alliance Manchester Business School, Valor Hospitality, Wells Fargo, Arval, Muse Developments, Crowne Plaza, Holiday Inn, DoubleTree Hilton and Experian.

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