Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

The men of Oscar-winning Moonlight are now the stars of Calvin Klein’s latest underwear campaign

Credit: Calvin Klein

Hours after Moonlight was crowned Best Picture at the Oscars, Calvin Klein unveiled an underwear campaign that stars the cast of the film.

The campaign features Mahershala Ali, who won “Best Supporting Actor” at the Oscars for his role as Juan in Moonlight, as well as Alex Hibbert, Ashton Sanders and Trevante Rhodes, the three of which play the movie’s main character Chiron at different stages of his life.

Running under the tagline “Revelation,” the campaign features the four men donning the brand’s t-shirts and underwear. At a dedicated hub on Calvin Klein’s site, interviews with each actor appear alongside black-and-white-photographs of them.

“With the attention and opportunities that will now come their way, Mahershala, Alex, Ashton, and Trevante can properly announce themselves to the world,” Calvin Klein said on its site. “This is their time to step into the light.”

The campaign is the latest effort to come from Raf Simons, who joined Calvin Klein as chief creative officer last year.

Check out some of the photos below:

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis