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Marketing Nokia Technology

Nokia parties like it’s the year 2000 with retro re-imagining of the classic 3310


By John Glenday | Reporter

February 27, 2017 | 2 min read

Nokia is playing the nostalgia card for its latest entry into the smartphone market, a device which wouldn’t look out of place from the year 2000.

With hipsters and the budget conscious in its sights Nokia is foregoing the standard black slab adorned with a capacitive touch screen to pursue something altogether more colourful, updating the classic 3310 design with a bigger screen and wallet friendly price tag of just 49 euros.

More than just a gimmick, the handset also boasts 22 hours of talk time and up to a month of standby, helping to drag the ageing model right up to the present.

Outlining the rationale behind their back to the future move at Mobile World Congress, Nokia chief executive Rajeev Suri said: “The love for the brand is immense. It gets a lot of affection from millions and millions of people.”

To complete the trip down memory lane Nokia has even updated Snake, its one-time killer app, to play on Facebook Messenger.

Nokia licensed its devices brand to HMD Global last year, a newly formed company led by ex-Nokia executives with the backing of Chinese manufacturer Foxconn, and will also also launch three more conventional smartphones running on Google’s Android operating system.

The 3310's resurrection has sparked claims that the smartphone revolution has come full circle with consumers as turn away from shoving more Gigabytes and RAM into their pocket every year.

Marketing Nokia Technology

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