Cannes-Do Festival Banner
Modern Marketing

Bayern Munich launch pay-TV platform


By Tony Connelly | Sports Marketing Reporter

February 26, 2017 | 3 min read

German football club FC Bayern Munich have created their own linear TV channel in collaboration with their sponsor Deutsche Telekom.

The FC platform is set to launch on 27 February and will offer fans an array of club news and content in HD 24 hours per day.

Bayern Munich partner with Yahoo sports

The new channel will launch on 27 February

The pay-TV channel will cost €5.95 per month and will run across Telekom’s IPTV platform Entertain TV as well as the club's website and official app.

“With FC live, we are the first German club with its own linear TV channel,” said FC Bayern Munich chairman, Karl-Heinz Rummenigge. “We are proud to be able to launch this channel in collaboration with our main sponsor Telekom. It’s a new way of reaching our many fans.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

The club's director of media and communication, Stefan Mennerich, added: "FC live is another, crucial element in our media mix. We'll offer Bayern fans background reports, talkshow formats, exclusive interviews and most notably live content. Carlo Ancelotti's team will be at the centre of attention, but we'll also report on the FC Bayern basketballers, our footballing women, the Bayern reserves, the youth teams and other sections."

To promote the launch the channel will be freely available to anyone for the first week and Telekom customers with a post-paid contract and internet flat-rate will be given a free 12 month subscription to the new channel.

Modern Marketing

More from Modern Marketing

View all


Industry insights

View all
Add your own content +