SpotX buffs up with hires from Millennial Media, Yahoo and Tremor
Video inventory management firm SpotX has made a slew of new European hires to strengthen its product and services in the region.
Spotx reports three new hires
It has hired Natalie Stanley as demand facilitation director, Tom Purcell as client development manager and Hannah Asante as demand operations coordinator. The three will advise buyers, including brands, their agencies and demand-side platforms (DSPs), on inventory in the SpotX platform.
The trio will report to Ian Harman who joined in 2016 as head of demand for the UK and Southern Europe. On the move, he said: “Natalie Stanley brings a wealth of buy-side experience to SpotX, including several years of deep mobile advertising knowledge gained at Millennial Media, acquired by AOL then Verizon.
"This will be very useful in advising buyers on mobile opportunities such as Curated Marketplaces across connected devices. She is joined by Tom Purcell who has also worked at Millennial Media - as well as Yahoo, Tremor and Channel4.
“He is well-versed in explaining video advertising opportunities, bringing a detail-oriented focus and commitment to client service. Hannah Asante will provide us with telco experience which will be valuable as the worlds of digital advertising, television and telecoms continue to merge.’’