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Publicis Brazil and Leo Burnett Tailor Made win strategy and creative duties for Brazilian bank Bradesco

Brazilian bank Bradesco has appointed Publicis Brazil and Leo Burnett Tailor Made as creative and strategic partners.

Credit: Bradesco

The two Publicis Communications agencies will now take on responsibilities that were previously held by WMcCann and Y&R, according to trade publication Meio & Mensagem.

The appointments are the latest in a string of wins for Publicis in Brazil. Leo Burnett Tailor Made also won recently won Extra, a Brazilian retailer, in December.

Sao Paulo-based agency DZP&T was recently awarded the Petrobas business, a win that will see it handling strategic planning and creative work. According to Meio & Mensagem, DZP&T will split the account with Brazilian agency Propeg.

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