The two Publicis Communications agencies will now take on responsibilities that were previously held by WMcCann and Y&R, according to trade publication Meio & Mensagem.
The appointments are the latest in a string of wins for Publicis in Brazil. Leo Burnett Tailor Made also won recently won Extra, a Brazilian retailer, in December.
Sao Paulo-based agency DZP&T was recently awarded the Petrobas business, a win that will see it handling strategic planning and creative work. According to Meio & Mensagem, DZP&T will split the account with Brazilian agency Propeg.