This market insight report explores how marketers feel about sustainability, explores some of the barriers marketers face when attempting to drive a sustainability-led agenda, and offers some solutions and insights. The Drum partnered with leading global B2B marketing agency gyro to survey over 200 brands and agencies to gain a more detailed understanding of how marketers perceive their organisation’s impact on the environment, the barriers they encounter, and how they view their role in driving sustainability alongside the c-suite.
The survey findings are supplemented by contributions of gyro, which are included in the report.
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