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Whitepapers Marketing

Mind the Gap: How Marketers Feel About Sustainability

February 24, 2017 | 1 min read

This market insight report explores how marketers feel about sustainability, explores some of the barriers marketers face when attempting to drive a sustainability-led agenda, and offers some solutions and insights. The Drum partnered with leading global B2B marketing agency gyro to survey over 200 brands and agencies to gain a more detailed understanding of how marketers perceive their organisation’s impact on the environment, the barriers they encounter, and how they view their role in driving sustainability alongside the c-suite.

The survey findings are supplemented by contributions of gyro, which are included in the report.

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