L’Oréal Paris is working with the Prince's Trust on a new programme to boost the confidence of young people and help them become more independent.
Launched today (23 February) by the beauty brand's ambassador for the ‘Age Perfect’ range Helen Mirren, the three-year ‘All Worth It’ programme will offer up to 10,000 young adults across the UK confidence training in 18 dedicated centres and via a digital learning platform.
Alongside Mirren, fellow ambassadors including Cheryl, Katie Piper, Marcus Butler and Louisa Johnson will each share their own personal stories in a series of films, created by McCann London, highlighting how they have been affected by self-doubt.
Adrien Koskas, general manager, L’Oréal Paris UK and Ireland, said: “Self-worth has always been a core value for the L’Oréal Paris brand. Whoever you are, wherever you’re from. That’s why we are partnering with the Prince’s Trust to help young people who feel excluded or invisible to transform their self-doubt into self-worth.
"We’re very proud of the hard hitting campaign supporting this partnership, embodied by a broad range of inspirational ambassadors that celebrate diversity and self-realisation, because we do believe we are all worth it.”
The initiative will form part of an existing Prince’s Trust programme that helps the hardest to reach young people in the UK to improve skills that help build their confidence and become independent. The launch chimes with new figures released today by the charity that show that one in three young people say they don’t believe in themselves, rising to 42% of young people who are not in education, employment or training.