Mediterranean goods brand Cypress has redesigned the packaging for its range of Greek olive oil to unite its portfolio of products and highlight the family history that underpins the company.
Working with Slice Design, Cypressa wanted to address the fact that the Greek Extra Virgin Olive Oil range was lacking in shelf standout and the quality of the product itself was not evident on pack; the company recently celebrated its 50th anniversary and Cypressa felt that it was “integral” that its expertise shone though in the design.
The redesign now emphasises Cypressa’s family heritage by including the founding date across pack communication to draw the consumer’s attention to the quality of the brand’s products. One of the most significant updates to the range was adding the new Cypressa logo, which helps to emphasise the heritage and expertise of the founding Katsouris brothers.
Sarah Jones, senior designer at Slice Design explained the new look: “Our aim for the new Olive Oil design was to keep the rich family origins of Cypressa whilst also highlighting the premium quality of the product. We believe the metallic substrate on pack, colour palette and font achieves this as well as ensuring stand out from the competitors. The signature on the neck label assures customers that all bottles are Katsouris approved”.