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We Are Social hires Guardian Lab's Alistair Campbell as first ECD in London

We Are Social hires Guardian Lab's Alistair Campbell as first ECD in London

We Are Social has hired its first executive creative director in London.

The social creative agency has tapped Guardian Labs' creative director Alistair Campbell for the role, which will see him lead the agency’s creative vision and "ensure its work sets the standard for creative social thinking globally".

Campbell began his career at St Luke’s, where he stayed for over a decade and has held creative director roles at Agency Republic and WCRS. Before Guardian Labs, Campbell was executive creative director of Omnicom’s Critical Mass, where he oversaw the agency’s creative work for clients including JD Roots and Nivea, and was instrumental in new business wins such as Tropicana, Quaker and Konami.

On his appointment Campbell said: “One of the many things 2016 showed us is the power of social to influence even the biggest decisions, but I think we’re still only scratching the surface in terms of what it can deliver for brands. So where better than We Are Social for me to work on making it happen? I can’t wait to get started.”

We Are Social's clients include Adidas, Netflix, Google, HSBC and Audi on global, regional and local projects.

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