Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Verizon negotiates $350m discount on Yahoo purchase in wake of data breaches

Verizon negotiates $350m discount on Yahoo purchase in wake of data breaches

Telecoms giant Verizon has negotiated a $350m discount on its agreed purchase price for Yahoo, valuing the business at $4.48bn ahead of its takeover.

The revised price follows a protracted period of negotiation coloured by Yahoo’s admission that it had suffered not one, but two, mammoth data breaches affecting an estimated 500m and 1bn users respectively.

These incidents threatened to derail the bid entirely but to ensure the deal can progress Yahoo has also agreed to attach any future liability for these breaches will be assumed by Altaba – a new holding company overseeing Yahoo’s stake in Alibaba following the sale of its other assets to Verizon.

Marni Walden, Verizon’s executive vice president and president of new business, remarked: “We have always believed this acquisition makes strategic sense. We look forward to moving ahead expeditiously so that we can quickly welcome Yahoo’s tremendous talent and assets into our expanding portfolio in the digital advertising space. The amended terms of the agreement provide a fair and favorable outcome for shareholders. It provides protections for both sides and delivers a clear path to close the transaction in the second quarter.”

With a figure agreed the two firms are expected to conclude the takeover by the second quarter of 2017.

Verizon has appointed Apple global creative director Andrew Mckechnie to form a new in-house creative agency ahead of the takeover.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis