The Internet Advertising Bureau (IAB) UK is taking a more data-led focus with its annual RTA meeting with this year’s event headlined as its first ever Data and Innovation conference and featuring speakers from JCDecaux, Spotify and Yahoo.
The full day conference will look at some of the best data and technology enabled opportunities for brands such as AI, targeting, how social automation brings scale for marketers and the exciting possibilities offered by mobile when coupled with outdoor advertising.
The Drum will be the media partner for the event which will have a strong line up of speakers from across the whole industry including Ben Maher, sales and partnerships director at JCDecaux; Emma Hargreaves from Kantar Media; Marco Bertozzi, Spotify’s vice president for Europe and Michael Bevans, global director of sales trade marketing at Yahoo.
The IAB’s senior programmes manager, David Frew, said: “With the rise of data-led marketing, we’re pleased to be evolving our successful annual RTA conference into our first Data and Innovation Conference. As of 2015, 60% of display was being traded programmatically in the UK and this is only going to keep increasing. We at the IAB want to help our members and the wider industry make the most out of this trend, which is why this conference is a must-attend for brands, agencies and publishers.”
The event will take place on 15 March at the British Museum and tickets can be purchased here.