Gyro has appointed Mike Harris as global chief strategy officer-technology, the company announced today. In this newly created position, Harris will leverage his expertise for Gyro client HP.
Most recently, Harris was global chief strategy officer at 180 where he led the creation of HP’s iconic “Keep Reinventing” platform.
Throughout his career, Harris has worked at Goodby Silverstein & Partners and TBWA\Chiat\Day. He also co-founded 215McCann while serving as EVP-global creative strategist for McCann Worldgroup, where he handled the Coca-Cola business.
Harris will be based at Gyro San Francisco and report to Gyro global CEO and CCO Christoph Becker.
“Mike is a true representation of human relevance in business as well as being fluent in all of the new technologies that are driving the future,” said Becker.
“I feel that so many agencies are missing the point these days and it’s killing our industry. They are missing the point that our job is to help our clients grow their business through creativity,” Harris said. “gyro was built with exactly this in mind. We must understand the business objectives of a client and then use creativity to help get them there.”