Global, owner of radio stations Capital, Heart and Classic FM, will livestream coverage of the Brit Awards 2017 on Instagram Stories for the first time, forming part of its cross-platform strategy that includes coverage on Snapchat and Facebook Live.
Fans will be given live red carpet access to nominees and performers at this year’s Brit Awards via radio brand Capital’s Snapchat profile, CapitalOfficial, as well as its Instagram Stories page that goes by the same name.
Other radio brands including Heart and Capital Xtra will also post live updates from the awards via Instagram Stories for the first time.
Capital’s breakfast hosts George Shelley and Lilah Parsons will front the Brits official Red Carpet Live stream on Facebook.
Capital is also exclusively partnering with the Brits in the category of ‘Best British Single’ for the seventh year in a row, the only commercial radio group to sponsor an awards category.
Evening presenter Roman Kemp will host his show on Capital FM live from 7pm backstage at The Brits, interviewing nominees, winners and performers, as they step off the stage.
All of Global’s exclusive content from the Brits will be broadcast across the UK on Capital, Capital XTRA, Heart, Radio X, Smooth and LBC.
The media company has created an ad, ‘Only on Capital’, featuring some Brit nominees. It will air in a national spot on ITV during the Brits TV coverage, directing viewers to its radio, digital and social channels.
Ashley Tabor, founder & executive president of Global, said: "Through Global’s on-air, online and social platforms, we’ll bring our listeners unrivalled exclusive access to one of the biggest music nights of the year.
"The Brits is a massive event in the world’s music calendar and we’ll be at the centre of the action."