The winners of the latest Creative Works have been revealed in the 22 February issue of The Drum.
Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Sean Faden, group creative director, Bailey Lauerman.
Creative Director's Choice
The premise of 'Half House' reminds me of the half-floor scene from Being John Malkovich, one of my favourite movies. Its quirky storyline is an effective way to introduce a simple product benefit - equal upload and download speeds for full internet. The many twists and turns of exploring this half-house oddity makes it interesting and filled with little jokes that provide comic relief without stepping on the message. The announcer effortlessly weaves the sales pitch into the story of the Wilsons. In the end, the spot is an unpretentious offering of a better internet solution served up in a lighthearted manner.
- Sean Faden, group creative director, Bailey Lauerman
UK Readers' Favourite
Or Yarok (The Association for Safer Driving in Israel): Live Kill by BBR Saatchi & SaatchiAdded 10 February 2017
Texting while driving, and even live broadcasting while driving, has become an international plague, with over 80% of accidents caused by people using their phones. But regular communication campaigns aren't deterring youngsters because they're just ads, no matter how gruesome. In its new campaign, BBR Saatchi & Saatchi utilised YouTube's live broadcast feature, broadcasting video of a popular vlogger getting into a crash as if it were live.
US Readers' Favourite
Actor Neil Patrick Harris is once again shilling for Heineken Light in the brand's first TV commercial of 2017. The ad kicks off a series of three spots this year, which are all part of the brand's 'Best Tasting Light Beer' campaign that showcases Heineken Light's flavour through Harris' light hearted humour. The spot is running on channels including AMC, ESPN, FX, Comedy Central and Univision. It will also be distributed digitally via YouTube, Hulu, Roku and other video platforms.
As humans we crave new experiences and travel is one of the top adventures to fill that craving. I chose this ad as I loved the way it tapped into our desire to explore life, to understand different cultures and to develop ourselves. The ad takes you on a journey of a little girl growing up through a life of travel, with carefully adapted scenes linking to the different experiences you can obtain through travel. I particularly likes the concept of 'your' impact on the wider world with references to helping people while travelling, and 'narrowing influences of narrow minds'. The final scene resonated with me, as the ad returns to an old lady on the train who reveals the key to life. This thought-provoking ad showcases not only what Expedia can offer in terms of travel but also your own individual impact on the wider world.
- Jada Balster, marketing director, EMEA, Workfront.
The 22 February issue of The Drum also features work from Saffron and TBWA\Manchester in the Creative Works. You can subscribe to the magazine here.
To keep up to date with the latest design, creative and advertising projects from across the globe, visit The Drum's Creative Works homepage.