Social Chain chief executive Steve Bartlett thinks WhatApp's new Snapchat inspired ephemeral messaging service "couldn't have come at a worse time" for Snap given it's forthcoming multibillion dollar IPO.
The social media savvy marketer has been dishing out his views on everything from Twitter's results to Facebook's latest features in The Drum's #BreakingSocial series, and today he examines what WhatsApp's Status update mean's for Snap's future.
Pointing out that Facebook also plans unleash its own version of Snapchat Stories, Bartlett says the announcement from the platform's sister company has dealt another blow to Snap's USP and its dominance on the market.
Barlett says he doesn't buy into Snapchat's future as a camera company: "I love you Snapchat, we've had some great times together, but it's not you - it's me," he finishes.
You can watch Bartlett's take on the story above.