The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Technology Blis Unacast

Blis teams up with Unacast to augment location data


By Lisa Lacy | n/a

February 22, 2017 | 3 min read

Location data technology firm Blis has partnered with proximity platform Unacast, which it said operates the world's largest beacon network, to give brands what it called a greater understanding of who their customers are and how they behave on- and offline along the path to purchase.

Location data company Blis is integrating Unacast's beacon network.

Location data company Blis is integrating Unacast's beacon network.

In a press release, Blis said these insights will improve attribution and empower brands to target consumers with more accurate and detailed location data.

“Through our collaboration, Blis and Unacast will…[help] brands determine exactly what’s driving consumers to walk into their [stores] and buy their products,” said Blis president Harry Dewhirst in a statement. “With this in-depth information, brands will be able to forge meaningful personal relationships with consumers and craft successful campaigns that will lead to higher conversion rates and greater ROI.”

Blis said the combination of its own mobile location data with data from Unacast on 40% of commercial beacons and sensors in stores, malls, airports and stadiums will bolster the value of GPS and Wi-Fi location signals, enabling Blis customers to track and analyze consumer behavior as they move in and out of stores like Target, CVS, Walgreens and Duane Reade.

“With an increased focus on people-based marketing, we are experiencing an incredible demand for a new level of accuracy and relevancy in proximity data,” said Unacast CRO Chris Cunningham in the release. “Our partnership with Blis will enable marketers to understand people’s movements in the real world through verified and actionable, double-deterministic data.”

Stan Sthanunathan, executive vice president of CMI at Unilever, added: “Combining the unique capabilities of location data and proximity is a huge step forward for brands. It will allow our brands to learn more about consumers as individuals and understand their personal path to purchase, both in the digital and physical worlds, helping us to develop meaningful relationships with them through effective, personalized mobile campaigns.”

Technology Blis Unacast

Content created with:


Blis is an omnichannel advertising platform like no other. We allow planners to plan, buy and measure high-performing audiences without relying on IDs, helping the world’s largest brands and media agencies achieve their goals across screens.

With award-winning geo-powered advertising solutions and integrations with the best data partners across the globe, Blis enables planners to build effective omnichannel audiences ready for activation through one visual, easy-to-use platform.

Established in 2004, Blis operates in over 40 offices across five continents, working with the world’s largest brands across all verticals, including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz, Peugeot, and every major media agency.

To learn more, visit

Find out more

More from Technology

View all


Industry insights

View all
Add your own content +