PebblePost appoints Marita Scarfi as CFO for west coast expansion

By Kyle O'Brien | Creative Works Editor

February 21, 2017 | 2 min read

Programmatic direct mail inventor PebblePost has named Marita Scarfi its new chief financial officer. In her role she will support the expansion of the company’s west coast office in San Francisco and ensure the company is fiscally ready for the current growth it is experiencing.

Scarfi brings a successful 25-year record in operations and finance to PebblePost in numerous C-level roles at leading agencies. Previous to PebblePost, she was CFO at 72andSunny. Before that she held various roles at digital agency Organic, including, CFO, COO and CEO.

PebblePost invented programmatic direct mail to transform real-time online activity into personalized, dynamically rendered direct mail that's delivered into postal hubs within 12-24 hours, every day, with a mission to provide digital marketers with the most effective marketing medium available. Scarfi will oversee the company’s evolving financial systems and processes, as well as regional expansion.

"I have known Marita for many years and have been impressed by her abilities to scale transformative new companies into efficient and high performing billion-dollar businesses," said Lewis Gersh, chief executive officer of PebblePost. "Securing her leadership is a huge win for PebblePost and our clients as it will help us all learn, grow and outpace our goals."

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Said Scarfi: "PebblePost has created an entirely new channel for digital marketers which will leave a sea of archaic modes of driving programmatic success in its dust," said Scarfi. "Lewis is a truly visionary leader and I look forward to playing a big role as PebblePost transforms the advertising landscape and brands realize results impossible in the past."

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