UK supermarket Morrisons is tapping into a pie-based scandal at non-league football side Sutton FC, offering the club’s former reserve keeper an ambassadorial role.
Forty-six-year-old Wayne Shaw is currently under investigation from the FA under allegations of illegal gambling all revolving around his half time meal, a greasy pie, dined upon during Arsenal's 2-0 FA Cup victory on Monday.
While there's no illegality around the consumption of high-fat pastries during matches, bookmaker Sun Bets offered odds on the feat on top of its one-off shirt sponsorship of the club.
Shaw has admitted he knew about the promotion, opening up investigations at both the FA and Gambling Commission around pie-fixing.
The supermarket is making light of the gaffe, which saw the player take his humble pie and resign from the role, reports the Independent: "We’re always looking for the best talent to taste our pies and make sure they hit the back of the net.
“Wayne’s performance last night sets him apart as one of the country’s most famous pie connoisseurs.
“We were really impressed by his commitment to pie eating, and we understand that a good pie is the best way to warm up for any occasion, even if it is the biggest night of your football career."