Morrisons bakes up pie taster role for shamed Sutton FC goalkeeper following Sun Bet stunt
UK supermarket Morrisons is tapping into a pie-based scandal at non-league football side Sutton FC, offering the club’s former reserve keeper an ambassadorial role.
Forty-six-year-old Wayne Shaw is currently under investigation from the FA under allegations of illegal gambling all revolving around his half time meal, a greasy pie, dined upon during Arsenal's 2-0 FA Cup victory on Monday.
Shamed player Wayne Shaw
While there's no illegality around the consumption of high-fat pastries during matches, bookmaker Sun Bets offered odds on the feat on top of its one-off shirt sponsorship of the club.
Shaw has admitted he knew about the promotion, opening up investigations at both the FA and Gambling Commission around pie-fixing.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.
Sign upThe supermarket is making light of the gaffe, which saw the player take his humble pie and resign from the role, reports the Independent: "We’re always looking for the best talent to taste our pies and make sure they hit the back of the net.
“Wayne’s performance last night sets him apart as one of the country’s most famous pie connoisseurs.
“We were really impressed by his commitment to pie eating, and we understand that a good pie is the best way to warm up for any occasion, even if it is the biggest night of your football career."