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Advertising Land Rover All Blacks

Land Rover forced to cut ties with drink driving All Blacks star Dan Carter


By John McCarthy | Opinion editor

February 21, 2017 | 2 min read

Former All Blacks fly-half Dan Carter has found himself dropped by Land Rover, bringing to an end one of the player’s most lucrative sponsorship deals.

Dan Carter

Carter in a Land Rover

Carter received a drink driving charge in Paris last week, which he has since admitted was a “big mistake”. The auto brand was left with little choice but to bring the relationship, signed back in September to an end, unable to continue an association with a drink driver.

As a result of being caught by police at double the legal limit, the star admitted the end of the relationship on Tuesday morning, according to the Guardian.

In an issued statement on Facebook, he said: “Over the last few days my management and I have had to front up to my sponsors.

“Not surprisingly, Land Rover, who for good reason have zero tolerance towards drink driving, have ended their relationship with me. I understand this completely and am disappointed I put them in this position.”

Carter was a prolific leader in rugby, his achievements crowned with him winning 2015 World Rugby player of the year.

Land Rover has a substantial presence in world rugby - with World Cup and British and British Lions topping the list.

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