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Sponsorship agency Prism expands footprint in Australia with new management team


By Danielle Long, Acting APAC Editor

February 20, 2017 | 3 min read

Global sponsorship and PR agency Prism has appointed a new management team in Sydney as it seeks to take advantage of the growing sponsorship market.

Scott Barnes & Justin Ricketts, Prism Australia

Prism Australia's Scott Barnes and Justin Ricketts

The WPP-owned agency has appointed Scott Barnes as managing director of Australia reporting to Justin Ricketts, chairman of Prism’s Australia and New Zealand business.

Ricketts, who is also CEO of WPP content agency Agile, and Barnes will work together to scale the local business, which currently employs 12 people across the Sydney and Melbourne offices.

Ricketts said in a statement, “Scott’s appointment clearly reflects WPP AUNZ’s investment in the agency and the need for a global sports marketing brand to expand its footprint in the Australian marketplace.”

Barnes told The Drum, the agency aims to take advantage of the growth and innovation within the local sponsorship market.

“The market is in good shape. We are certainly seeing more investment from companies and brands and the sector is growing. Brands are being more innovative and the rights holders are being more receptive to enabling brands to execute some really exciting campaigns.”

Both Barnes and Ricketts previously worked at Ensemble Australia, the Mediabrands-owned sponsorship and experience agency. Ricketts was CEO and founder while Barnes was head of partnerships and commercial.

The appointment is the latest in a string of announcements by WPP AUNZ ahead of the release of the company's full-year results this week. The results will be the first full year results since the WPP AUNZ business was created following the merger of WPP with STW Communications Group in April 2016.

WPP AUNZ has recently unveiled the launch of AKQA in Australia, merged Landor and Designworks and launched a crisis management division Scout .

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