NASCAR launches DeskSite video app to provide 'DVR for the internet'

NASCAR launches DeskSite video app

NASCAR and DeskSite have launched NASCAR DeskSite, an app that brings HD video content to viewers. The DeskSite will have content such as “interviews with drivers and pit crews, race highlights, breaking news, behind the scenes coverage and more,” according to NASCAR.

“NASCAR.com represents a massive portal through which millions of fans engage with our sport,” said Colin Smith, vice president, NASCAR Digital Media, in a statement. “Now, thanks to NASCAR DeskSite’s automatic updates and offline viewing features, our fans can continue to access the latest NASCAR news and content no matter where they are.”

The DeskSite has video content that previews the Daytona 500 kicking off on Feb. 26. The content can be automatically downloaded, stored on a device and able to be viewed while offline.

“NASCAR is an incredible brand, and a perfect fit for our technology,” said Megan Bennett, VP of Marketing, DeskSite, in a statement. “We’re thrilled to announce NASCAR has become our first league partner. And we look forward to making our platform available to NASCAR’s millions of fans.”

NASCAR is the first professional league to have and launch a DeskSite, as well as individual ones with NFL, NHL and MLS teams.

NASCAR has been making moves internally as well. The league took it ad sales in-house in January, ending a relationship with Turner Sports that started in the early 2000s. In addition to the change, NASCAR has been amping it up on social media.

For the 2016 Chase for the NASCAR Sprint Cup, drivers displayed their personal Twitter handles on their respective car windshields during the first three-race round of #TheChase, NASCAR and Twitter. That coupled with the five-part digital action-film series for NASCAR.com and the league’s social channels, as well as two Snapchat Live Stories during the Chase, NASCAR has made its commitment to digital video and social media around race day.

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