Digital Transformation

Accenture acquires leading digital agency in Germany

By Jennifer Faull | Deputy Editor

February 20, 2017 | 3 min read

Accenture has taken a majority stake in one of the leading digital agencies in Germany, SinnerSchrader, which will see it now sit within the consultancy’s digital division, Accenture Interactive.

Accenture

Accenture Interactive acquires digital agency in Germany

The agency – which has around 500 employees in studios in Hamburg, Berlin, Frankfurt, Munich, Prague and Hanover – works with clients including Allianz, Audi, BMW, Telefonica, TUI and Volkswagen.

Accenture agreed to purchase a 62% majority of shares from co-founder and chief executive Matthias Schrader, chief financial officer Thomas Dyckhoff, and other shareholders. But, eyeing a full takeover, it will soon launch a public tender offer to all remaining shareholders at the same price of €9 per share.

SinnerSchrader and Accenture Interactive said in a press release that together they “will aim to jointly develop digital transformation solutions through the combination of consulting, design and technology.”

“With SinnerSchrader, we continue to build out Accenture Interactive’s position as a leading digital customer experience agency”, said Brian Whipple, head of Accenture Interactive.

“We combine design, innovation and the culture of an agency with the integration, scale, and technology of Accenture – and a laser-focus on helping clients create great customer experiences.”

Under the terms of the agreement, Matthias Schrader will retain his role as chief executive of the company and, after a transition period, lead the joint digital agency business of Accenture Interactive in Germany, Austria and Switzerland.

The acquisition marks the tenth by Accenture Interactive’s globally since 2013. Its entry into marketing services seemed to be cemented with the buy-out of creative agency Karmarama last month.

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