Vodafone has launched a new ad campaign centred on marketing the strength of its UK network in a bid to place itself above its rivals.
The new 40-second ad follows a family’s relentless attempts to acquire tickets to a pop concert for Amy’s eighth birthday. It shows her uncle’s day-long wait on a phone call to get through to the ticket office. From his commute on the bus through to the end of his working day, his phone’s five-bar coverage never drops.
Bilge Ciftci, head of brand at Vodafone UK, said: “We know how important is it for our customers to get connected and more importantly stay connected when and where they need it. We’re so proud to have been awarded the UK’s #1 network for voice and London’s #1 network by P3 Connect we wanted to shout about it.”
The ad was created and developed by Ogilvy & Mather London is set to air on TV tonight (17 February) during Coronation Street on ITV.