Snapchat, which has made headlines recently for its IPO, is adding Discovery Communications to its arsenal. Through the partnership, they will bring shows such as Shark Week and the cancelled Mythbusters to the Discover section of the app.
"We’re thrilled to introduce our iconic Discovery content to the Snapchat community," said Paul Guyardo, chief commercial officer, Discovery Communications, in a statement. "There are few other platforms as dynamic and engaging, especially among younger audiences."
Discovery joins the ranks of A+E Networks, NBCUniversal, Animal Planet, TLC, BBC and Disney in the group of major media brands that will offer their curated shows on the Discover platform. The partnership with A+E Networks will bring its first unscripted original series — a reality show called Second Chance — to the social app.
These media additions to the Discover portal come from announcement in August where the company was planning on adding more TV-based offerings on the Discover portal. Snapchat also announced that the New York Times and the Washington Post will be publishing partners.
“Discovery are world-class storytellers who have turned unlikely subjects into cultural phenomena,” said Nick Bell, vice-president of Content, Snap Inc, in a statement. “We have seen what they can do when developing and producing creative concepts for TV and we’re excited to see what’s in store as they apply their talent and expertise to this new medium.”
According to the two companies, they will also collaborate on the sales side to couple Snap’s advertising options with Discovery’s advertisers.